App animations
Influenster is a sampling and product discovery app with over 7.5 million global members in 30+ countries.
Problem
Influenster was experiencing high rates of customer drop-off during the onboarding process from users who were confused about the benefits and services of the app. Additionally, there was also a gendered perception of the app that was limiting new users so it was crucial to expand the perception of the brand to include more people.
Solution
Create onboarding animations that communicate:
The tangible benefits of using the app
The gender-diverse selection of products that Influenster offers
A fun vibe that reflects the joy users feel when getting to try great products for free
