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I animated characters, FX and transitions for Smith & Foulkes’ animation ‘Gen’ campaign for Samsung.
Using playful animation and corresponding colors to connect these so-called ‘citizens of the future’, the spot emphasizes Gen Z’s sense of interconnectivity and shows just how seamlessly they use technology.
Below are some of the shots I animated.
FX and characters
Person waving
This interaction
Data FX
Transition FX